Beauty Industry Leaders

Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.

This is for the ones raising the standards - not just in their own business, but for the entire industry.

Not for hobbyists or side hustlers. This is for those who are all in.

Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.

Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.

In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:

🔥 Mindset, Imposter Syndrome and your CEO Identity

🔥 Profitable Pricing & Cashflow Clarity

🔥 Leadership, Culture and Team Performance

🔥 Brand Positioning & Social Impact

🔥 Marketing Strategy That Converts

🔥 Sales & Client Conversion

🔥 Client Experience & Retention Strategies

🔥 Smart Systems & Business Efficiency

We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.

It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.

Whether you’re leading the way or just finding your stride, you’ll feel at home here.

This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.

Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.

Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Episodes

60 episodes

CEO Series Part 2: Stop Competing on Price & Lead with Value

If you’re tired of discounting your way to burnout, this episode is your roadmap to building a beauty business that thrives on value - not price wars.Today, Elli and I dive deep into the strategies top beauty CEOs are using to stay ahead...

August 04, 2025 • 1:01:48

Selling Isn’t Sleazy, You’re Just Doing It Wrong featuring She Sells With Brooke

If the word sales still gives you the ick, then this episode will change that.Today I sit down with Brooke Triplet, founder of She Sells and a global leader in heart-centered sales training. From her early days as a school teach...

July 28, 2025 • 1:17:05

CEO Series Part 1: Is Your Current Business Model Scalable?

Learning business in paradise while connecting with like-minded women.Secure your early bird spot for the business retreat in Vietnam 2026. &...

July 21, 2025 • 50:13

How a Makeup Artist and Air Force Engineer Revolutionized Wedding Business Systems

Learning business in paradise while connecting with like-minded women.Secure your early bird spot for the business retreat in Vietnam 2026. &...

July 14, 2025 • 1:22:23

Burnt Out? Overwhelmed? Here's Why Every Beauty Business Owner Needs a Virtual Assistant

Learning business in paradise while connecting with like-minded women.Secure your early bird spot for the business retreat in Vietnam 2026.&n...

July 07, 2025 • 40:44

When It’s Just Not Working - How To Handle Probation, Red Flags and Letting Someone Go

Ever had that sinking feeling that a new hire just isn’t working out - but you’re not sure what to do next?In this episode, we are getting real about one of the hardest parts of leadership: navigating probation periods, spotting...

May 19, 2025 • 1:05:16

Stop Posting and Hoping - Taurie’s Take on Branding That Converts

If you’ve ever felt like you’re throwing content into the void, posting and hoping someone bites, this episode is your wake-up call.This week, I sit down with Taurie from Lash Lane, a beauty industry powerhouse with over 12 years of expe...

May 12, 2025 • 1:31:34

Crafting Marketing Messaging That Actually Converts

If you’ve ever poured your heart into marketing content—only to hear crickets—this episode is a must-listen.This week Elli and I break down what really makes marketing messaging convert. No fluff. Just real talk, real strategies, ...

May 05, 2025 • 37:06

The Challenges & Lessons Of Growing A Business Solo With Darcy Tucker

If you’ve ever felt the weight of doing all the things in your business alone—this episode will hit home.I sat down with Darcy from Darcy Louise Beauty, a talented makeup artist and hairstylist who left the pharmacy world behind...

April 28, 2025 • 51:33

The Exact 12 Month Strategy To Plan Out Your Marketing & Actually Grow Your Revenue

This episode is one every beauty business owner needs to hear—especially if you’ve ever found yourself scrambling last-minute for content ideas, running promotions just to fill gaps, or posting on socials without a real plan behind it.Sa...

April 21, 2025 • 36:52

The Millionaire Maker: How Michelle Rule Built a $7M Asset Base and Teaches Women to Create Wealth Beyond Their Business

This episode is one that had me walking away feeling more aligned, more grounded, and honestly—more inspired than ever.I had the absolute privilege of sitting down with the incredible Michelle Rule—multi-business owner, investor...

April 14, 2025 • 1:16:14

Build a High Performing Team: How Elli Forsyth Transformed Beauty Clinics with Her Leadership Skills & Built the Beauty Business Society

I’m so excited for today’s episode because I’m joined by the absolute powerhouse, Elli Forsyth. If you’ve been feeling like you’re constantly putting out fires in your beauty business, struggling with staff issues, or just feeling stuck trying ...

April 07, 2025 • 1:16:37

The Skincare Expert: How Rachel Diaz Transformed a Solo Business into a 19-Person Team and Built a Multi-Award-Winning Clinic

I am so excited for you to meet today’s guest because her story is just… wow. I’ve got Rachel Diaz on the podcast, and she’s the genius behind Love Beauty Skin Clinic – a business she built from scratch and grew into a thriving, award-winning c...

March 31, 2025 • 1:32:05

The Membership Expert: How I Stopped Chasing New Clients and Built Predictable Revenue with Memberships – with Tara Shaw

Okay, guys… this episode is about to change EVERYTHING. If you’re sick of constantly chasing new clients, stressing about no-shows, and wondering how the hell you’re gonna hit your revenue goals next month — THIS is the episode for you.I...

March 24, 2025 • 1:02:18

Most Business Owners Get This Wrong – How to Hire a VA the Right Way with Chrissy Saffioti

If you’re a woman in business drowning in admin, client work, and social media — wondering why you feel stuck — this episode is for YOU. I’m joined by the incredible Chrissy from Grow Advantage, a hiring expert and strategist who’s helped busin...

March 17, 2025 • 1:09:18

The Must-Have Funnel to Run Your Coaching, Education, or Consulting Business Smoothly (Without Burnout)

Alright, let’s get into it. If you’re in the coaching, consulting, education, or training space—or you’re thinking about stepping into it—this episode is gonna save you a whole lot of time, stress, and trial-and-error.I’m breaking down e...

March 10, 2025 • 39:44

Winning Strategies - What’s Getting Beauty Business Owners Massive Results Right Now

Alright, this episode is a little different—completely unscripted, unfiltered, and straight from my screenshot folder. I’m diving into some major wins from my clients, breaking down exactly what’s working for them, and showing you how you can a...

March 03, 2025 • 48:48

How Education, Consultations & Emotional Connection Build a Thriving Aesthetic Business with Shanai Cramer

Today’s guest is an absolute powerhouse—someone who isn’t just transforming faces, but also elevating industry standards and empowering the next generation of cosmetic nurses.Joining us is Shanai Cramer, a registered nurse and independen...

February 24, 2025 • 1:05:51

AI In The Beauty Industry: Game-Changer Or Just Another Trend?

Alright, let’s be real for a sec—AI is everywhere. It’s in our phones, our emails, and yes, even in the beauty industry. But here’s the big question: is it actually useful for your business, or is it just another overhyped tre...

February 17, 2025 • 27:16