Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
Risk vs Reward: Knowing When to Expand Your Empire with Celine McSweeney
There’s a pivotal tipping point in every business owner’s journey - when business is booming, do you play it safe and stay small, or do you dare to dream and grow? Our guest this week is no stranger to taking big risks and building a beauty empire from the ground up. Celine McSweeney is the founder and creative force behind Brow Tribe, one of Perth’s leading premier luxury brow and lash salons. A self-confessed beautyholic with over 13 years of experience in the beauty industry, Celine channelled her passion for transforming women’s faces into her wildly successful brand. Now spanning two locations and employing over 10 talented staff (some of whom have been part of the journey since it was established in 2017), Brow Tribe has amassed a cult following of loyal customers attracted to the unmatched high-end customer experience that Celine has strived to provide. With no detail considered too small, Celine shares her refined strategies for creating a thriving luxury business, from the curation of a community-focused branding approach, to ensuring that every second of the first impression counts. But that’s not to say there haven’t been any growing pains in her meteoric rise! We also discuss the challenging set-backs and exhilarating rewards that come with taking big risks in business, and the demands of the journey from a small independent salon to a multi-location empire with potential nation-wide franchising - all whilst playing the balancing act of being a mum too.
We’re covering everything you need to know:
✨ Creating a brand that a community would be willing to follow
✨ Building a dedicated team in a positive work environment (and then retaining them)
✨ Strategic business growth - knowing when to expand, take on debt, and when to pivot
✨ Professional integrity and inclusivity, and setting industry standards
If Brow Tribe’s inclusive luxury vibe has drawn you in too and you want to hear more from Celine (or if like me you desperately need your brows done!), head to the Brow Tribe website or connect with her on her socials.
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
