Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
Mastering Business Structures to Create Strategies For Success with Isabelle Violet
If everyone else in business is playing checkers, you need to be the one playing chess. By creating solid structures in your business that are backed by data, rather than just a ‘feeling’, you have all the information you need to build strategies that set you up for growth. Our guest this week, Isabelle Violet, knows the importance of mastering your numbers. Isabelle is the founder of Empress Collective Studio, and is one of Perth’s most sought-after bridal makeup artists. From Bobbi Brown to MAC, working with some of the biggest names in beauty has shown Isabelle that the skills she gained from the cult brands are just as applicable to business as they are to the makeup chair. She highlights the importance of knowing exactly what your customer needs and then creating a strong brand image and ethos that is targeted towards that ideal customer. After then taking the leap to lease her own beauty salon, she quickly learned that having your business clearly structured is critical to manage strategies for your development. We’re covering all your bases, from legal requirements, pricing strategies, and automations to make your business work for you, instead of the other way around. Don’t just know your numbers - learn them like the back of your hand, and you’ll have the secret code to unlocking your business’ full potential!
We’re not missing a single detail:
🔥 Setting clear business structures as foundations for strategy building
🔥 Relying on proven data to make strong business decisions
🔥 Forming an adaptable and resilient mindset
🔥 Benefits of having a strong support system as a business owner
Whether you’re a soft glam or a dewy natural kind of girl, Isabelle loves to share all of her beautiful bridal makeup looks - head to her socials for the inspo you need for your next appointment: https://www.instagram.com/empress_collective_hmua/
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
