Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
Winning Strategies - What’s Getting Beauty Business Owners Massive Results Right Now
Alright, this episode is a little different—completely unscripted, unfiltered, and straight from my screenshot folder. I’m diving into some major wins from my clients, breaking down exactly what’s working for them, and showing you how you can apply the same strategies to start seeing real results in your own beauty business.
But first, a little life update…
I bought a new car—without getting a loan (and why that was so important to me).
The bowling business is thriving, but we’re realizing the power of hiring smart and fixing team gaps.
We hit $430K in revenue in just 11 weeks, even in what’s normally our slowest month!
And yes, I’ve somehow become a cocktail recipe creator on the side (stay tuned for the Sweet Caroline special 🍸).
What You’ll Get in This Episode:
-The mindset shifts that changed EVERYTHING—going from "just showing up" to actually building a business.
- How my clients track their numbers so they’re never left wondering where the money’s going.
- The marketing mistake 99% of beauty business owners make (hint: posting more isn’t the answer).
- How to handle DMs & inquiries so you're not just getting ghosted.
- The exact follow-up process that took one client from 40 Google reviews to 140!
- The 5S storytelling formula that makes your content 10x more powerful (without spamming before & afters).
Biggest Takeaways:
- If you're not tracking your numbers, you're running a hobby, not a business.
- Your fortune is in the follow-up—nurturing your clients = long-term success.
- Posting more isn't the key to success. Your messaging needs to actually convert.
- Charge what you're worth and stop second-guessing your pricing.
- Marketing doesn’t have to feel draining—it should be fun, aligned, and work for YOU.
Stuck in your beauty business? This episode is your wake-up call. It’s time to stop treating it like a side hustle and start playing BIG.
🎧 Hit play, take notes, and get ready to level up.
If you found value in this episode, PLEASE take 30 seconds to leave a 5-star review on Apple Podcasts! It genuinely means the world to me and helps more beauty biz owners get the support they need. 💕
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
