Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
The Must-Have Funnel to Run Your Coaching, Education, or Consulting Business Smoothly (Without Burnout)
Alright, let’s get into it. If you’re in the coaching, consulting, education, or training space—or you’re thinking about stepping into it—this episode is gonna save you a whole lot of time, stress, and trial-and-error.
I’m breaking down exactly how I built my coaching and consulting business, what I’ve tried, what’s worked, what’s flopped, and most importantly—how I’ve set up my backend systems to actually run things smoothly without burning myself out.
When I first started, I was just winging it. I sold an online course on Kajabi that covered the basics of setting up a beauty business and getting clients. Then I realized I actually loved working with people and wanted to do more hands-on coaching. That led me to running masterminds, one-on-one coaching, events, 12-week courses, and all kinds of different structures—until I found what actually worked best for me.
And let me tell you… I learned real quick that you can have the best offer in the world, but if you don’t have the right backend setup, you’re making it 10x harder for yourself to bring in consistent leads, convert clients, and create a business that actually supports your life.
So today, I’m walking you through:
🚀 The exact flow of the Beauty Industry Leaders sales funnel
💡 How to get more eyeballs on your business (because posting on IG isn’t enough)
📧 Why your email list is more valuable than social media (and how to start building it)
🔄 The full client journey—from lead magnet to conversion to retention
📊 The biggest launch mistakes I see (and how to actually plan ahead so your offer sells)
💰 How to structure your business model so you’re not stuck in a constant hustle cycle
This is not just about throwing up a sales page and hoping for the best. It’s about setting up a system that works for you on autopilot so you can focus on what you actually love doing—coaching, educating, and helping people in this industry grow.
And honestly? No one ever laid it out for me like this. I had to invest over $130K into courses and coaches just to piece it all together. So consider this your fast-track lesson to getting your coaching, training, or consulting business running smoothly and profitably.
✨ Give this episode a listen and let me know—what’s one part of your business that needs a better system right now? DM me @SammyKennedyCoach, I’d love to hear your thoughts!
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
