Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
Most Business Owners Get This Wrong – How to Hire a VA the Right Way with Chrissy Saffioti
If you’re a woman in business drowning in admin, client work, and social media — wondering why you feel stuck — this episode is for YOU. I’m joined by the incredible Chrissy from Grow Advantage, a hiring expert and strategist who’s helped business owners build high-performing teams that create freedom, not stress. Learning how to hire properly literally changed my life, and Chrissy was the reason I figured it out. If you’ve ever said, “It’s just easier to do it myself,” this episode is going to blow your mind.
Chrissy knows firsthand what it’s like to juggle business, motherhood, and life. In this episode, we dive deep into why doing it all yourself is holding you back from growing. We cover how to know when it’s time to hire a VA, why investing in support will actually make you more money, and the key mistakes business owners make when hiring. Chrissy breaks down why onboarding is like the honeymoon phase — and how showing up for your new hire from day one makes all the difference.
Key Takeaways:
✅ Hiring isn’t an expense — it’s an investment. Paying a VA $24 to handle social media so you can make $200 in that same hour? It’s a no-brainer.
✅ The first hire you should make is a VA. Start with admin or social media to give yourself time to focus on growing your business.
✅ Your new hire’s first day is critical. Treat it like the honeymoon phase — when they’re excited and engaged, that’s when you need to show up for them the most.
Chrissy is offering her Ultimate Offshore VA System LIVE with a Q&A for just $347 — but only for a limited time! If you’re ready to stop drowning in admin and start focusing on what you love, this is your chance.
Connect with Chrissy:
https://www.hiringadvantage.com.au/the-ultimate-offshore-va-system-sales-page
https://www.linkedin.com/in/chrissygrowadvantage/
https://www.instagram.com/grow_with_chrissy/
If you loved this episode, screenshot it, share it to your stories, and tag us — we’d love to hear your biggest takeaway!
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
