Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
Build a High Performing Team: How Elli Forsyth Transformed Beauty Clinics with Her Leadership Skills & Built the Beauty Business Society
I’m so excited for today’s episode because I’m joined by the absolute powerhouse, Elli Forsyth. If you’ve been feeling like you’re constantly putting out fires in your beauty business, struggling with staff issues, or just feeling stuck trying to balance leadership with growth—this one is for you.
Elli Forsyth is the founder of Beauty Business Society, and she’s someone who’s literally been in the trenches, working her way from therapist to managing massive clinics to now coaching and consulting beauty business owners on how to build thriving, high-performing teams.
I’ve been hyping her up on this podcast for ages because she’s absolutely phenomenal at what she does. She knows how to transform your business from feeling like chaos every day to having systems, structure, and most importantly—a happy, high-performing team.
What We’re Getting Into:
- How Elli went from being a beauty therapist to a clinic manager to now a sought-after consultant.
- The biggest mistakes salon owners make when it comes to leadership and why it’s costing them thousands.
- Why building a positive team culture is essential (and how to do it properly).
- The secret to effective one-on-one meetings that actually move the needle for your staff AND your business.
- How to shift from being a burnt-out operator to stepping into your CEO role.
- And so much more...
Elli’s approach is so real, no fluff, no BS. She’s all about practical strategies and implementation. And she’s got receipts—she’s helped clinics go from struggling to absolutely thriving with her methods.
If you’re tired of the constant staff drama, overwhelmed by trying to manage everything yourself, or feeling like you’re just spinning your wheels—Ellie’s got you covered. And if you’re ready to actually grow your business and create a culture where your team feels empowered and excited to show up every day, then you’re going to want to hit play on this one.
✨ Where To Find Ellie:
📸 Instagram: https://www.instagram.com/thebeautybusiness.society/
🎧 Tap the link and listen to this absolute goldmine of an episode. Tag me and Ellie on Instagram with your biggest takeaways. This one’s a game-changer!
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
