Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
How a Makeup Artist and Air Force Engineer Revolutionized Wedding Business Systems
Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.
What happens when a bridal makeup artist and an Air Force engineer team up? A total transformation of how wedding vendors run their businesses.
Today I have a sit down with Indi and Heraldo of Studio 85, the power couple behind the world’s #1 ranked Dubsado consultancy for the wedding industry.
Indi shares how she went from burnout in a seasonal bridal makeup business to building a systems-first empire. Heraldo brings his background in engineering to the table, revealing how their processes have helped over 130 beauty and wedding professionals reclaim their time, boost client experience, and actually enjoy their businesses again.
Inside this episode:
✨ How a seasonal business led Indy to hit her systems breaking point
✨ The unexpected lessons from Heraldo’s Air Force background
✨ Why Dubsado is more than just automation – it’s about freedom
✨ How they helped creatives save 97% of their time
✨ What COVID taught them about pivoting, e-commerce, and resilience
✨ The exact systems every wedding vendor needs to go pro behind the scenes
If you're stuck in the admin overwhelm or relying on spreadsheets to run a luxury service - this episode is your invitation to think bigger, streamline smarter, and finally step into the CEO seat.
Let’s build backend systems that are as beautiful as the work you create. 💻💄
Connect with Indi and Heraldo
Instagram: www.instagram.com/studioeightyfive_/
Website: www.studioeightyfive.info/
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
