Beauty Industry Leaders
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
Beauty Industry Leaders
Why ‘Slow Season’ Is A Myth - And How To Avoid The Jan/Feb Booking Crash featuring Bec Barwick
If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy.
Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Health. She even flew from Brisbane to Perth for this conversation - and trust me, every minute is packed with gold.
In this episode, we dive into:
✨ Why the “slow season” is mostly a myth - and what’s actually causing the Jan/Feb booking crash
✨ Bec’s five-step consultation method that keeps clients loyal, understood, and coming back consistently
✨ How to read your clients’ lifestyle, habits, and expectations to create personalised experiences that convert
✨ The biggest retention mistakes salon owners don’t realise they’re making
✨ What 30+ years in the industry has taught Bec about leadership, team culture, and staying profitable in a changing market
Bec’s passion is contagious. Her commitment to elevating the industry, supporting business owners, and sharing real, actionable wisdom shines through in every story and strategy she offers.
Connect with Bec
Instagram: https://www.instagram.com/bec_skinintel/
I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!
Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand
Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026
If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
