Delusional
Every founder is called delusional before they're called successful.
The world has never been changed by people who thought realistically.
Every breakthrough, category-defining business and industry leader was once dismissed as too ambitious, too risky or completely delusional.
DELUSIONAL is where entrepreneurs, founders, creators and high performers come to challenge conventional thinking and hear the conversations most people never get access to.
Hosted by Sammy Kennedy, each episode goes beyond the highlight reel to uncover the decisions, failures, mindset and strategies behind people building extraordinary businesses and lives. From multi-million-dollar founders to industry disruptors, you'll discover what it really takes to create something that everyone else thought was impossible.
This isn't motivation.
It's the blueprint for thinking bigger, leading differently and building a life most people will never have the courage to pursue.
If people aren't questioning your vision...
You probably aren't thinking big enough.
New episodes every Monday.
Welcome to DELUSIONAL.
https://www.instagram.com/sammykennedyofficial/
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hello@sammykennedy.com.au
Delusional
Things I’d Tell You If We Were Having This Conversation Over Coffee
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Today I’m sharing some honest reflections - the kind of things I’d tell you if we were sitting down together over a coffee.
I start with a personal update on what’s been happening behind the scenes lately, from juggling projects and staying consistent with updates, to the progress of building out a new podcast studio. I also share where things are at with preparations for the upcoming Beauty Industry Leaders retreat in Vietnam and what’s been going into making that experience meaningful and aligned.
From there, we move on to business, leadership, and growth. Let's talk about why staying anchored to your mission and values matters more than ever, especially when external pressures and unrealistic expectations start to creep in. We explore why so many business owners focus on surface-level fixes, instead of addressing the foundational systems, processes, and mindset shifts that actually create sustainable results.
In this episode, I’m covering:
✨ Life and business updates, including the podcast studio and Vietnam retreat
✨ Why mission and authenticity matter more than chasing trends
✨ The danger of unrealistic expectations in business
✨ Systems, processes, and fixing the foundations first
✨ Leadership, resilience, and growth under pressure
If you’re in a season where business feels heavy, growth feels messy, or you’re craving more clarity and alignment, this episode is an honest, grounded conversation to help you reset your focus and move forward with intention.
Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services
Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/
If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
